Why Now’s the Time to Invest in Video (And Why Melbourne Businesses Are Leading the Way)
Whether you’re just starting out or looking to scale up your content, there’s never been a better time to invest in video. And if you’re a Melbourne-based business, you’ve already got one significant advantage – a city full of talent, stories, and a local team ready to help you bring them to life.
What It’s Like to Work with a Video Production Team?
With the right team, making a video for your business is a creative, collaborative process that helps you tell your story and connect with your audience.
Making Videos Showing Your Expertise for Your Website or Business YouTube Channel
Creating videos that highlight your areas of expertise is one way you can build trust with your clients, colleagues, or whoever your audience is.
How do I choose the right Corporate Video Production Company in Melbourne?
A strong production company will listen to your ideas, guide you through the process and deliver a professional video with your key messages.
How far can your marketing dollar go with video?
If you’re thinking about how to invest in video for your marketing plan, but aren’t sure what kind of budget you need, we’re here to provide a rough guide to help you plan smarter and make the most of your marketing spend.
Ideas for spending your video marketing budget.
Research shows businesses allocate about 20-30% of their marketing budget to video production each year.
Using Teleprompters / Autocue for your Corporate Video Shoot
By removing the need to memorise lines or repeatedly glance at notes, a teleprompter allows you to deliver your message professionally and with confidence.
Live Streaming: Connecting Your Audience Everywhere
In an increasingly virtual world, live streaming allows you to share your message in real time, no matter where your audience is.
Make an Impression with a Video CV
Instead of the traditional paper CV, a video résumé is a visually engaging, professional way to showcase a job candidate’s skills, personality, and experience.
Why Your Organisation Should Invest In Training Videos
With remote work and flexible schedules on the rise, in-person training is becoming less practical. The solution? Video—an efficient way to train your team anywhere, anytime.
What to Do After Investing in a Corporate Video
You’ve just finished your first corporate video—what’s next? It’s time to maximise your return on investment and lay the groundwork for future marketing success. Here’s a quick checklist to help your video reach its full potential.
Hiring a Video Production Company? Some Things to Consider
So, you’ve decided to take the leap and hire a video production company. Kudos to you! It means you’ve recognised the power of visual storytelling and how it can supercharge your brand. But hold on to your clapperboards—hiring the wrong video production company can leave you with a bad video. And a bad video is […]
8 Reasons You Need a Corporate Video for Your Business
If you’re asking yourself why you should invest in a corporate video, picture this scenario…. A company struggling to convey its innovative new product to an ever-distracted audience. They’ve tried brochures, emails, and even skywriting (okay, maybe not skywriting), but nothing sticks. Enter the unsung hero of the digital age—the corporate video! This […]
Commercials vs. Corporate Videos – What’s The Difference?
In the cutthroat world of marketing, not all videos are created equal. Enter the gladiator arena of Commercials and Corporate Videos—each with its own purpose and audience. Commercials: The Glitzy Showstoppers Purpose: These are your go-to warriors for promoting a specific product or service. The main mission? Seduce potential customers and drive those sales figures through […]
What Is The Difference Between Corporate Video And Branded Video?
[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ module_alignment=”left” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ header_2_font=”|700|||||||” header_3_line_height=”1.7em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Corporate videos and branded videos are both essential tools in a company’s marketing strategy, but they serve different purposes and target distinct audiences. [/et_pb_text][et_pb_text _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Corporate Videos: [/et_pb_text][et_pb_text […]