Because people pay attention to training videos with great production values.
Ask any of your staff, your contractors or your suppliers to attend a safety or training video production, and you can bet your bottom dollar they’ll whisper “boring” under their breath, or stifle back a yawn.
In fact if you were asked, you may even do the same. And there’s nothing you can really do about such age-old, established stigma. But you can make sure that, when they do attend, the training video production they watch – and the message you want to convey – is both enjoyable and memorable.