Video is a powerful way to market your business. But with so many formats to choose from, where do you start? Whether you want to attract new customers, explain a service, or communicate internally, you’ll firstly need to decide on the the right video format and style.
Here’s a quick guide to help you decide what will work best for your goals.
If you want to build trust and credibility
Go for testimonials, founder stories, or behind-the-scenes videos.
There’s nothing quite like hearing from real people. Customer testimonials and authentic stories from your team help build connection and credibility. A behind-the-scenes video can also show the passion and process behind your product or service, making your brand feel more personal and approachable.
If you want to explain a complex product or service:
Consider an animation or explainer video.
Animations are fantastic for simplifying tricky concepts and making them easy to understand. Whether it’s a product demo or an explainer for your services, animation can bring clarity and creativity to your message. It’s also highly adaptable to different platforms.
If you want to capture a live event or engage your audience in real time:
Think event videography or live streaming.
Capture key moments from your event and extend their life beyond the day itself. Live streaming is perfect for conferences, training sessions or special announcements, helping you reach wider audiences as they happen.
If you want to keep your team or stakeholders in the loop:
Opt for CEO updates or internal communications videos.
Clear and professional internal videos are great for keeping employees, new hires, or stakeholders informed and engaged. Whether it’s a leadership announcement or company update, these videos are a simple but powerful way to maintain connection across teams.
If you want to build brand awareness and make an impact:
Go for promo videos or case studies.
Promotional videos and branded content are all about showcasing your brand and values. These are perfect for websites, social media, or campaign launches when you want to make a strong, lasting impression.
Let’s work together
If you’re still unsure what kind of video suits your business, we’re here to help. Let’s have a chat about your goals, and we’ll recommend the best format to match your message and your budget.
Get in touch for a free, tailored quote today.