If you’re thinking about making a video for your business or organisation, you’re making a good decision. Video is one of the best ways to connect with your audience, tell your story, or sell your product or service. But there’s a big difference between a DIY video and one produced by professionals. A well-made, high-quality video reflects your brand’s credibility, while an amateur attempt can do more harm than good. So, how do you get it right? Here’s a simple guide to creating a business video that actually works—with the expertise of a professional video production company.
Start with a Clear Goal
The first thing to do is ask: What do I want this video to achieve? Are you introducing your brand, explaining a service, needing a case study video, using happy customers for testimonials, or launching a product? Knowing your goal will help you make the right creative choices from the start.
Know Your Audience
Who will be watching your video? Whether it’s an explainer video or a testimonial, making a video that speaks directly to your audience will make all the difference when planning the type of video you should be making. Using a professional team can help you refine your message so it resonates more clearly with your intended audience.
What Messages or Information do you Want Your Audience to Know?
Understanding the key messages you want to communicate in your video goes a long way in planning and preproduction of your video. Write down the key messages, and think about the use of interviews, voiceovers, or animations. A good script keeps your video focused and engaging. Working with an experienced production team – with scriptwriters and producers – ensures your story is structured in the most compelling way.
Pick the Right Style and Format
A 30-second clip is good for social media, but if you’re explaining a complex service, a longer, more detailed video might be better. Think about where your audience will be watching (on your website / at an event / on your internal communication channels) and tailor your video accordingly. Using a professional video production company can guide you in making the best stylistic choices based on your goals and platforms.
Hire a Company with Professional Video Equipment
Good lighting, clear audio, and steady shots make a big difference. While DIY setups can work in certain cases, they often lack the polish and professionalism that elevate your brand. That’s why working with experts (like us at CVP!) ensures you get a high-quality result that reflects your business’s standards. Editing is just as important—cutting the unnecessary parts, adding music, voiceover and graphics, all contribute to a video that stands out.
Why Work with a Professional Video Production Company?
A well-crafted video is about achieving results. Professional video production companies bring expertise in storytelling, high-quality videography and editing, ensuring your investment pays off. Instead of spending time and resources on trial and error, working with a team like Corporate Video Productions means you’ll get a polished, effective video that represents your brand.
Get a Quote for Your Video
If you’re looking to use video to grow your business, don’t leave it to chance. Let’s create something that makes an impact. Get in touch with Corporate Video Productions today, and we’ll give you a free quote to get you started.