As we move further into the year, marketing budgets are under more scrutiny than ever. But there’s good news. Video is one of the most effective ways to connect with your audience and boost engagement, with research showing businesses allocate about 20-30% of their marketing budget to video production, depending on their overall strategy and goals.
Most businesses use a strong video marketing strategy, underscoring its critical role in engaging customers and driving business development. But with so many video marketing options available, where should you invest?
BUNDLE YOUR VIDEOS
We’ve helped hundreds of businesses make the most of their video spend. One of the smartest ways to stretch your budget is by bundling your videos—planning multiple shoots at once so you can roll them out over the year. This way, you’ll have well-planned content strategy that keeps your brand visible without last-minute rushes. And – it’s more cost effective.
ALLOCATE THESE VIDEOS TO YOUR BUDGET
Here are the types of videos you can invest in to allocate your budget wisely:
- Corporate Videos – Great for brand storytelling and communicating your company’s values.
- Promotional Videos – Shorter, high-impact videos to attract interest in products, services, or campaigns.
- Testimonials – Videos that build trust with authentic customer stories and experiences with your business.
- Animations – Perfect for explaining complex ideas in a clear and engaging way.
- Live Streaming – Engage your audience in real time for events, webinars, or product launches.
- Event Videography – Capture and repurpose your footage for ongoing marketing use.
- Social Media– Make the most of existing content by adapting it for multiple platforms.
- Organisational / CEO Updates – A personal way to communicate key messages with your team and / or customers.
GOOD VIDEOS PROVIDE A RETURN ON INVESTMENT
Video marketing can offer substantial return on investment, especially as video content continues to dominate consumer internet traffic.
By planning ahead and shooting multiple videos at once, you save on production costs, organise your messaging, and have a steady stream of content throughout the year.
Whether you have $5,000 or $50,000 to spend, we’ll make sure every dollar works hard for your brand. We’ll start by understanding your goals—whether it’s driving sales, increasing brand awareness, or building trust. Then, we recommend the best video solutions to fit your budget.
TALK TO US ABOUT YOUR MARKETING STRATEGY
Get in touch for a free quote and let’s plan a smart, cost-effective video strategy for your business.