You’ve just wrapped up your first corporate video production. Now, what’s next?
Beyond the obvious answer—create more videos, of course!—let’s look at some strategies to maximise your return on investment and set the stage for future digital marketing initiatives. Below is a checklist to ensure your video gets maximum exposure.
Put your video on your website
- Integrate your new corporate video into your homepage or relevant landing page. Home page videos not only increase visitor time-on-site but also improve conversion rates. Videos can boost conversion rates by 80-100%. Even a conservative 25% increase can yield significant results with enough traffic.
Optimise your video for SEO
- Ensure that wherever your video appears on your website, you include text targeting valuable keywords. If your Google AdWords campaign focuses on 5 primary keywords, make sure to incorporate as many of these as possible on the page with the video. While Google values videos, they index based on text.
Share your video on social media
- Distribute your corporate video across all social media platforms. Promote the video on your company’s Facebook and Instagram pages and post links to the video landing page (or your homepage featuring the new video) on Twitter, LinkedIn, and more. Videos shared on social media are shared more than text and images combined.
Post it on YouTube
- Post your video on your company’s YouTube channel or create one if you don’t have it. YouTube is the second-largest search engine in the world after Google. This platform provides an excellent opportunity for users to discover your video while watching other relevant content.
Incorporate your video into email marketing
- Use your corporate video in email marketing campaigns and share it with potential customers. Including the word “video” in an email subject line can increase open and click-through rates, and reduce unsubscribes.
Monitor how your video is tracking through analytics
- Ensure you have proper website analytics installed on your site and on your landing pages with video assets. Track metrics such as bounce rate, time-on-site, and total views to evaluate your video’s performance.
Bulk video production
- For future productions, consider grouping several concepts into a bulk video production package. For example, if you aim to create 5 product videos but are concerned about costs, filming all 5 videos in a single day can be cost-effective. You’ll pay for just one day of production while gaining more value from your marketing budget. Create a list of potential video projects to kickstart your brainstorming.
Don’t let your video gather digital dust! Contact Corporate Video Productions for a free quote and supercharge your marketing efforts today!