A promotional video is a great tool for businesses to share their products, services, or brand. But what goes into making an effective video that helps your business grow? Lets dive into the points to consider to help your video stand out from the crowd.
Telling A Story
Scripting a compelling video is not just for drama. A video must have a clear beginning, middle, and end with interesting characters and messaging. Whether it’s a customer success story or the journey of your brand, storytelling makes the content relatable and memorable.
Starting Strong
Capture attention within the first few seconds. A captivating hook encourages viewers to continue watching, increasing the likelihood of message retention.
Knowing Who Your Video Is For—And What It’s About
Your business videos will always be the most effective when you are clear about what you are trying to say and who you are trying to say it to. Keep the content focused and to the point. Highlight key benefits and unique selling propositions without overwhelming the audience with excessive information.
Using Professionals for High-Quality Visuals and Sound
High-quality video production reflects positively on your brand’s credibility and professionalism, so it’s vital to invest in professional production to ensure clear visuals and audio.
Including Your Branding In Your Video
Incorporate consistent branding through logos, colour schemes, and typography. This reinforces brand recognition and ensures a cohesive visual identity.
Having a Strong Call To Action
Conclude your promo video with a clear and compelling CTA, guiding viewers on the next steps, such as visiting your website, signing up for a newsletter, or making a purchase.
Keeping It Brief
To hold the attention of your ideal customer, you should aim for short and high impact, typically between 60 seconds to 3 minutes. This duration is ideal to convey your message without viewers dropping off after obly a few seconds.
Using Authentic Testimonials
Including genuine testimonials in your video content adds credibility and builds trust with your audience.
By considering these points, your promotional video will have a better chance of engaging your audience, and achieving your marketing objectives.
Still unsure where to start when it comes to creating the perfect promo video for your brand? We totally get it Contact our freindly team now to have a promo made for your business and let us help you tell your business story.