What is a Testimonial Video?
A testimonial video shows your satisfied customers sharing their positive experiences with your product or service. It is generally shot in an interview style with a client or group of people who benefit from working with you or using your service, with overlay footage of the product or service in action. It’s one of the most effective ways for you to build trust and highlight the value of what you offer. Hearing genuine success stories from people who use your product or service, or who speak highly of working with you, can sway potential customers to engage with your business, showing them not only the benefits but also how your solution could work for them.
What Makes a Great Testimonial Video?
For a testimonial video to be effective, it needs to look and sound professional, have good video footage to cut into the interview, and the person or people you are interviewing should tell a compelling story about your product or service, addressing key points such as:
- The challenge they faced before using your service.
- The impact of that challenge on their business or life.
- Why they chose your company.
- How your service solved their problem.
- The results they’ve achieved since working with you.
When and Where to Film a Testimonial Video
The best time to make a testimonial is shortly after a client has experienced positive results from your service. When it’s fresh in their mind, it allows them to share their story with enthusiasm and authenticity. Where to film your testimonial video will depend on what service your are offering. Often it is best to film at the interviewees place of work, where the product or service has been used. Being able to show your product in an environment where it is being used can show people real world applications.
Who Should Appear in Your Testimonial Video?
In terms of who you decide to interview, it’s important to choose the right people to feature in your video based on criteria such as:
- Can they communicate their experience clearly and engagingly?
- Do they represent the kind of customer you want to attract?
- Are they respected in their industry or community?
- Are they local, ensuring easy coordination?
- Are they authentic, credible, and professional?
Examples of Testimonial Videos We’ve Created
At Corporate Video Productions, we’ve worked with businesses across Australia to create testimonial videos that inspire confidence and drive results. For example, we collaborated with Data Capture Experts to produce a video showcasing their success working with Sonder and Headspace, highlighting the benefits of their digital platform.
Next Steps to Create Your Testimonial Video
Ready to film your customer success stories? Get in touch with Corporate Video Productions today to discuss your project. We’ll guide you through every step of the process, from planning, scripting and filming to delivering a polished, professional video that speaks directly to your audience.
Get Started Today
At Corporate Video Productions, we can produce an expert testimonial video to help you tell your story with impact and authenticity. When you’re ready to discuss your project or want to learn more about how we can help, don’t hesitate to contact us today.