Engaging a video production company to create a corporate video for your business is a big step. One of the most pressing questions you might have is: How long should the video be?
Before deciding on the length of your video, consider the three main factors that will determine the ideal length for your corporate video.
- The Target Audience – who are you making the video for?
The ideal video duration will depend significantly on your audience’s expectations. Understanding your audience’s preferences can help you decide the appropriate length. Are you making the video for your customers, stakeholders, or the general public? Are there specific demographics that need to be considered, such as age, gender, profession, or interests?
- The Platform – where will the video be shown?
The length of your video may be dictated by the platform you will be sharing it on. Will it be embedded on your website, published on social media channels, or presented in meetings or at an event? For social media platforms like Facebook or Instagram, keeping videos short and engaging is crucial due to the competitive, content-saturated environment. For in-person presentations, a longer, more detailed video might be more appropriate, given the captive audience.
- The Aim – what is the video’s primary objective?
The most important question to ask before deciding on the length of your video is – What is the video’s primary objective? Are you looking to increase your product sales, train your staff, garner donations, raise awareness or recruit talent?
The video’s goal can dictate its length. If more time is needed to convey your message effectively, opt for a longer video. Avoid cramming too much information into a short video, as it can overwhelm your audience.
So, How Long Should Your Corporate Video Be?
By carefully evaluating these three main variables, you can determine the optimal length for your corporate video. For most corporate or promotional videos, 60 to 120 seconds is the sweet spot. This duration allows viewers to digest essential information without requiring too much of their time and attention. While shorter videos are generally recommended for corporate purposes, other types like training videos or explainers may require different durations.
If you’re considering different video production companies for your project, we’re here to help. We provide a cost-effective and streamlined end-to-end production service tailored to meet your marketing strategy and video production needs. Get a free quote from us today.