So, you’ve decided to take the leap and hire a video production company. Kudos to you! It means you’ve recognised the power of visual storytelling and how it can supercharge your brand. But hold on to your clapperboards—hiring the wrong video production company can leave you with a bad video. And a bad video is like a bad tattoo—painful to get rid of and something you’ll regret for years. So – how do you avoid common pitfalls, and what should you look for?
Here are some things to consider when hiring a video production company.
Do they have good reviews?
It’s incredible how many horrors can be avoided by listening to the echoes of disgruntled past clients. Alternatively, you might be pleasantly surprised by the reviews you do read. Ignoring reviews means you’re essentially playing Russian roulette with your brand’s image. You might get lucky, but more often than not, you’ll end up with a video that looks like it was shot on a potato. And nobody wants that.
How versatile are they?
Look for a production company that shows versatility in its work. Have they done different types of videos for a range of clients and industries? Do they have a unique storytelling style? Video production companies with a broad body of work across many fields can indicate they have experience and can handle all types of clients and requirements.
Do they communicate clearly?
Communication is everything in the video production process. Imagine ordering a burger and getting a salad instead. Now, replace “burger” with “vision for your video” and “salad” with “a completely different, soul-crushingly disappointing final product.”. Does your production company establish a transparent line of communication from the get-go? Do they work with you to lay down your expectations, budget, and timelines as soon as possible? Miscommunication can derail your project, but clear guidelines will ensure everyone is on the same page.
Can they work with your budget?
By understanding the budget of a video production, you can find a balance between quality and affordability. If you are still determining the costs of making a video, look for production companies who make sure you understand exactly what you are being quoted for. Try to define your budget, but keep a buffer. Always ask for a detailed quote and break it down. What does it include? Are there any “hidden” costs? Nothing stings quite like a surprise invoice that’s as thick as a Tolstoy novel.
Who’s behind the camera?
The video production company might have a snazzy website and a fantastic showreel, but who’s actually behind the camera? The team is the engine that drives the whole shebang. Request to meet the team that will be working on your project for a video chat or a coffee catch-up in their office. Gage their expertise, style, and level of enthusiasm. You want people who are as excited about your project as you are. The chemistry between you and the production team can make or break the project. A motivated, talented team can turn your vision into something extraordinary.
Can they take feedback?
If you’ve worked with a production company in the past, you’ll know that giving feedback can be a delicate process. Too harsh, and you risk alienating the team. Too lenient, and you might end up with a product that doesn’t quite hit the mark. Be constructive and specific in your feedback. “I don’t like it” is about as helpful as a screen door on a submarine. Instead, let them know specific parts you are happy with and what you think could be done to improve the overall video. It may be the music track, voice-over talent, or opening graphics. Whatever your concerns, don’t be shy to voice them.
“Can you deliver this by yesterday?” – Schedules
Every project has a deadline, but unrealistic timelines can turn your dream video into a rushed disaster. Your video production company should work with you to provide a realistic schedule that everyone can stick to. Discuss the timeline upfront and add some buffer for unexpected delays. This is crucial because it ensures the project is delivered on time without compromising quality.
By looking out for these factors, you can avoid working with the wrong production company, and ensure you get a video that can do great things for you and your organisation.
Speak to us now about your next video project. We’d love to help!