If you’re investing in video content, one of the smartest things you can do is write a clear brief. It sets the foundation for your project and ensures everyone is on the same page from the start.
At Corporate Video Productions, we’ve worked with countless Melbourne businesses, as well as business across Australia, and the difference between a smooth shoot and a rushed one often comes down to the brief. Here’s how to get it right.
What is a Video Brief?
A video brief outlines the key details of your video project. It doesn’t need to be fancy, it just needs to be clear.
What to Include in a Video Brief
- Purpose
What’s the goal of the video? Are you trying to attract new clients, train staff, explain a service or product?
- Audience
Who will be watching the video? Internal staff, potential customers, stakeholders, the general public or all of the above? Tone and content will vary based on who you’re speaking to.
- Key Messages
What are the top 1–3 things you want your audience to take away from the video?
- Style and Format
Do you want to use interviews? Animation? Live action with voiceover? Something polished and corporate, or fun and energetic?
- Duration
Do you need a 60-second testimonial clip for your website or a 4-minute explainer for your staff? Or multiple versions for different platforms?
- Where It Will Be Used
Will this go on your website, in a pitch presentation, on LinkedIn or at an event?
- Timeline
Is there a key deadline or event the video needs to be ready for?
- Budget Range
Even a ballpark is helpful as it allows us to tailor the creative and production approach accordingly.
- Share Examples
Links to videos you like (or even ones you don’t!) help us understand your vision and expectations.
A good brief doesn’t need to be long, but it should be focused. The clearer your direction, the smoother the production process will be and the better the final result.
Ready to bring your brief to life? Get in touch with CVP and let’s make your next video your best one yet.