When someone lands on your website or visits your YouTube channel, what do they see? For many businesses, it’s a mix of service descriptions, a few testimonials, maybe some blog posts. But are you showing your expertise?
Why You Should Be Making Videos About Your Expertise
Creating videos that highlight your areas of expertise is one way you can build trust with your clients, colleagues, or whoever your audience is. Whether you’re a consultant, manufacturer, educator, or tech company, you’ve got knowledge your audience is looking for. Sharing it through short, engaging videos shows your authority and humanises your brand.
These kinds of videos are ideal for:
-
Website homepages or service pages
-
YouTube channels looking to grow subscribers and reach
-
Email marketing and social media snippets
-
Sales tools for potential clients
They can be as simple as a “What we do and why we’re great at it” overview, or more in-depth, like answering frequently asked questions, breaking down industry insights, or showing how your process works.
At Corporate Video Productions, we help businesses bring these ideas to life—whether it’s filming you in your office, animating your key points, or editing your knowledge into tight, watchable content. The result? Video that doesn’t just look great but positions you as the expert you are.
Want to start sharing what you know?
Get in touch—we’ll help you craft the perfect video to tell your story and grow your business.